Websites built around the brand
I work with Branding Agencies to build WordPress sites and Brand Hubs — complete brand references for clients that cover identity, tone, messaging, and values — that help your clients stay consistent long after launch.
The problem
Most agencies don’t need another developer. They need one they can trust.
You’ve been here before. You hand off a brief, wait three weeks, and get something back that barely resembles the brand you spent months building. It costs you time, money, and a conversation with a client you’d rather not have.
01
Your developer goes quiet
No updates, no check-ins. You’re chasing someone you’re paying.
02
No handoff, no documentation
A folder of files and a client who can’t make a change without calling you.
03
Output that doesn’t match the brand
Spacing, colours, typography that’s close but not right.
04
Brand consistency that falls apart
Six months after launch, the brand has drifted and no one noticed until now.
05
Re-explaining the brief every time
You’ve shared the guidelines. They’re still not landing.
06
White-label arrangements that get awkward
You need someone who’s invisible by default, not by request.
Website design and development
Custom WordPress builds, clear and performant, designed to the standard your clients expect. From sitemap through to tested launch.
Branding Hub build
A structured setup and delivery service for the Branding Hub — a living reference system that replaces static PDF brand guidelines.
SEO and analytics
Google Analytics 4, Search Console, keyword research, and structural optimisation. Set up properly from day one, not bolted on at the end.
Hosting and maintenance
Managed WordPress hosting via Pressable. Daily backups, plugin updates, security monitoring, and a monthly hour for minor changes.
Content and copywriting
Web copy that is clear, on-brand, and optimised for search. Page structure, copywriting, SEO keyword integration, and formatting for readability.
Automation and AI support
n8n workflows, Google Sheets integrations, and automated reporting. Tools that reduce manual overhead, built and documented for your team to manage.
Why agencies work with me?
Some key features to consider when building your digital presence:
Clear process from day one
A written proposal, a defined scope, and regular check-ins. You know what is happening and when. No surprises.
Brand-quality output
I work to the same standard as the brand you’ve designed. The spacing, the typography, the colour usage — all matched to your guidelines.
The Branding Hub advantage
Fast, search-engine-friendly websites ensure your properties are easy to find and perform seamlessly on all devices.
Invisible when you need it
White-label or named preferred supplier — your decision. I stay out of the way when that matters, and are credited when it serves you.
Full documentation at handoff
Every build is handed over with documentation your client can actually use. Not just a folder of files.
UK and Ireland timezone
Based in Madrid I work in the UK, Ireland and European timezones, and I understand the market, and can communicate clearly.
Clear from day one
How I work
A typical website build from design can take three to six weeks. Every stage is scoped, confirmed in writing, and delivered with two rounds of revisions included. We can start to work together early in the process to help define and know the brand I can start at this early stage to build the foundation of the brand context including the business needs and website functionality.
Our process
1
Discovery call
Thirty minutes to understand the brief, the agency, the client, and the timeline.
2
Proposal
Scope, timeline, and cost confirmed in writing before any work begins. No verbal agreements.
3
Build
Structured development with regular updates. I work directly from your brand guidelines and design files. If something is unclear, I ask before building.
4
Review and revisions
Two rounds of revisions included. I test across devices, browsers, and screen sizes before anything is presented.
5
Handoff and training
Full documentation and a walkthrough session. The project ends properly.
Common Questions
Anything not covered here? Book a call and we can talk through it.
Do you work white-label?
Yes. Working Detail can operate completely in the background, with no mention of our name in any deliverables, communications, or the finished website. We can also work as a named preferred supplier if that suits your agency better. There is no extra charge for white-label work.
What CMS do you build on?
WordPress is our primary CMS, using the FSE with no page puilder, this can have custom block development depending on a project. I do not currently offer Webflow, Squarespace, or other platforms, though we can advise on those if they come up.
How long does a typical website take?
A typical website build takes three to six weeks from design handoff to go live. Projects with complete content and clear brand guidelines at the start run faster. We will confirm a realistic timeline in the proposal, and we do not move the goalposts once it is agreed.
Is the Branding Hub available to others?
Yes, and this is one of the main reasons agencies work with us. You can position the Branding Hub as your own deliverable. Working Detail provides the build and setup behind the scenes. This gives your agency a stronger, longer-lasting relationship with the client beyond the initial project.
What happens after the site launches?
Every project is handed over with full documentation. We offer a managed WordPress hosting and maintenance plan via Pressable for agencies who want ongoing cover — daily backups, plugin updates, security monitoring, and up to one hour of minor changes per month.
Ready to start?
Book a free 30-minute call. I’ll ask about your agency, your clients, and what you need. No pitch — just a conversation.
Book a free 30-minute call and let’s chat.
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